BTEC Higher National Diploma in eCommerce
Exploit your knowledge of computing, web based development and marketing
to further your own career aspirations. Since 1983 over four million students
in the UK alone have enrolled on BTEC vocational programmes. The online
HND in e-Commerce equips students with the skills employers demand.
Description of the Course
The BTEC Higher National Diploma has been developed to focus on
- The education and training of those who are employed at a professional
level in a variety of types of technical and expert work in the area
of study
- Providing opportunities to achieve a nationally recognised Level
Four vocationally specific qualification
- Providing opportunities for full-time learners to gain a nationally
recognised vocationally specific qualification, to enter employment,
or progress to higher education qualifications such as a full or part-time
degree
- Providing opportunities for learners to develop a range of skills
and techniques & attributes essential for successful performance
in working life.
Course Structure
Week 1-4: Induction: Integrated Introduction to the Course themes from
the Semester 1 units, below
|
|
Weeks 5 - 13 |
Weeks 15 - 23 |
Weeks 1 - 11 |
Weeks 13 - 23 |
| e-Business Development
An introduction in to how business organisations operate and an
exploration into how to develop an e-business.
|
Marketing for e-Commerce
A broad based investigation of the principles of marketing and promotion
with special relevance to e-Business
|
Internet Studies
A comprehensive introduction to the evolution, terminology applications
and context of the Intenet.
|
Website Design
An introduction to the skills required to design, construct and
manage effective e-commerce interfaces
|
e-Commerce Technology
A practical introduction to technologies that underpin the internet
including the role of databases
|
Market Planning and Intelligence
for e-Commerce
An opportunity to apply internet-marketing planning models and theories
to market planning in the context of a chosen business
|
Introduction to Programming
A practical introduction to the disciplines of programming in an
appropriate 'web application' language.
|
|
Programming Principles
A complement to 'Introduction to Programming' introducing operating
environments and the use of multimedia
|
Personal Development
An opportunity for assessment and development of the organisational,
management, educational and personal knowledge and skills necessary
to promote a student's career |
|
|
| Weeks 1 - 11 |
Weeks 13 - 23 |
Weeks 1 -11 |
Weeks 13 -23 |
Integrated Marketing Communications
A focus on the internal systems and challenges to marketing management
that are necessary to exploit the internet
|
e-Marketing processes in practice
An opportunity to assess the application of internet technologies
to the marketing strategy for an e-business
|
Supply Chain Management
An introduction to the strategies, systems, policies, procedures and
techniques necessary for a business to obtain competitive advantage
|
Global Marketplace
An examination of the international business environment, its cultural
and political context and the opportunities and threats involved in
e-business selling
|
Data Analysis and Data Base Design
A practical exploration of the database design and implementation
skills necessary for a variety of tasks including querying and report
writing
|
Data Handling and Analysis
A practical application off spreadsheets and other appropriate tools
to provide statistical and graphical business information
|
e-Commerce Project
A major piece of development work to apply the knowledge and skills
obtained through the course to a viable and realistic e-business scenario.
The project can be work based or designed to meet a student's future
aspirations. |
Personal Development
An opportunity for assessment and development of the organisational,
management, educational and personal knowledge and skills necessary
to promote a student's career |
Demo of the Course
Click here to view the demo of the course
Licensing / Order Information
If you have any further questions about this course, please contact
Info@London-learning.com
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